Loomly vs RecurPost: features, pricing and channels

Loomly

A social media calendar for brands and teams, with approval workflows, analytics and a reply inbox.

Loomly organizes posts into one calendar per brand or client, with post previews, approval workflows, analytics and an inbox for comments and messages. It is now run by Bending Spoons and sells two self-serve plans plus Enterprise, priced by the number of social accounts and users. It suits marketing teams and agencies that need sign-off before a post goes live.

Best for: Marketing teams that need approvals and a shared calendar

RecurPost

A social media scheduler built around evergreen content libraries that repost your best updates on a recurring schedule.

RecurPost stores posts in content libraries and cycles them out on recurring time slots, so an account keeps posting without a fresh upload every week. It publishes to 10 networks, adds an AI writer, a unified inbox and analytics on every plan, and its Agency plan adds client workspaces, approvals and white-label reports. It is aimed at freelancers, agencies and small or multi-location businesses.

Best for: Agencies and small businesses that recycle evergreen content

Loomly

• Free$0

  1 user, 3 social accounts, 5 posts a month; Loomly says it is not offered to every account

• Starter$65/mo

  12 social accounts, 3 users, approvals and analytics; $49/mo billed yearly

• Beyond$332/mo

  60 social accounts, unlimited users, custom branding; $249/mo billed yearly

• EnterpriseCustom

  61+ social accounts, unlimited users, priority support

Monthly prices shown. Yearly billing saves 25% ($49 and $249 a month), is charged upfront and cannot be ended early. The free trial needs no credit card, but Loomly says trial availability varies and the pricing page does not state its length. The Free plan is described in its help center, not on the pricing page. Nonprofits get 50% off.

RecurPost

• Starter$9/mo

  2 social accounts, 1 user, up to 10 posts per account a day

• Personal$25/mo

  5 social accounts, 1 user, per-platform post customization

• Agency$79/mo

  20 social accounts, 3 users, client workspaces, approvals, white-label reports

• EnterpriseCustom

  100+ social accounts, custom users and limits

Monthly prices shown; yearly billing gives two months free (about 17% off). 14-day free trial with no credit card, and no permanent free plan. Extra social accounts cost $4/mo each and extra teammates $20/mo. Posting a tweet with a link costs $0.20, a fee X charges and RecurPost passes through.

Choose Loomly if…

• Several people sign off on every post. Both paid Loomly plans include approval workflows and custom roles, while RecurPost keeps approvals for its $79 Agency plan.
• You manage many brands or clients with a larger team. Loomly Beyond covers 60 social accounts with unlimited users and custom branding for $332 a month, or $249 billed yearly; RecurPost Agency includes 3 users, and each extra teammate costs $20 a month.
• You post to Snapchat or run a nonprofit. Loomly publishes to Snapchat, which RecurPost does not support, and gives nonprofits 50% off.

Choose RecurPost if…

• You post to X. RecurPost publishes to X along with Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, Threads, Bluesky and Google Business Profile; X is not on Loomly's list of supported platforms.
• You want to keep costs low. RecurPost starts at $9 a month for 2 accounts and $25 for 5, with an inbox and analytics on every plan; Loomly paid plans start at $65 a month, or $49 billed yearly, and yearly billing is charged upfront and cannot be ended early.
• You want to post from an AI agent or your own code. RecurPost has a public API and an official MCP package that runs on your own machine with Claude Desktop, Claude Code and other MCP clients; Loomly connects to other apps through Zapier but lists no public API or MCP server.