Sprinklr vs RecurPost: features, pricing and channels

Sprinklr

An enterprise customer-experience platform whose Sprinklr Social product covers publishing, engagement and reporting across 30+ channels.

Sprinklr Social is the social media management product inside Sprinklr's wider customer-experience platform, next to Sprinklr Service, Insights and Marketing. It is aimed at global enterprises with many brands, regions and teams, and its focus is governance: multi-level approvals, AI compliance checks and crisis rules that can pause publishing. Pricing is by quote after a demo.

Best for: Global enterprises running many brands, regions and teams

RecurPost

A social media scheduler built around evergreen content libraries that repost your best updates on a recurring schedule.

RecurPost stores posts in content libraries and cycles them out on recurring time slots, so an account keeps posting without a fresh upload every week. It publishes to 10 networks, adds an AI writer, a unified inbox and analytics on every plan, and its Agency plan adds client workspaces, approvals and white-label reports. It is aimed at freelancers, agencies and small or multi-location businesses.

Best for: Agencies and small businesses that recycle evergreen content

Sprinklr

• Sprinklr SocialCustom

  Quote after a demo. Publishing, engagement dashboard, reporting, approvals, Link in Bio

• Sprinklr InsightsCustom

  Separate listening and consumer research product, also quote-based

Sprinklr does not publish prices for Sprinklr Social and has no public pricing page; you request a demo and get a quote. Some capabilities, such as Conversational Commerce, are sold as add-ons. No free plan or self-serve trial is listed.

RecurPost

• Starter$9/mo

  2 social accounts, 1 user, up to 10 posts per account a day

• Personal$25/mo

  5 social accounts, 1 user, per-platform post customization

• Agency$79/mo

  20 social accounts, 3 users, client workspaces, approvals, white-label reports

• EnterpriseCustom

  100+ social accounts, custom users and limits

Monthly prices shown; yearly billing gives two months free (about 17% off). 14-day free trial with no credit card, and no permanent free plan. Extra social accounts cost $4/mo each and extra teammates $20/mo. Posting a tweet with a link costs $0.20, a fee X charges and RecurPost passes through.

Choose Sprinklr if…

• You run social for a global enterprise with many brands, regions and teams. Sprinklr Social is built around governance, with multi-level approvals, AI compliance checks and crisis rules that can pause publishing.
• Social customer care is a large part of the job. Sprinklr's engagement dashboard adds automated routing and AI-suggested replies, and Sprinklr Service, Insights and Marketing sit on the same platform.
• You publish beyond the major networks. Sprinklr covers 30+ social and messaging channels, including Reddit, Telegram, WordPress blog posts and regional networks such as LINE and WeChat, none of which RecurPost supports.

Choose RecurPost if…

• You want evergreen content on autopilot. RecurPost's content libraries repost your best updates on recurring time slots; Sprinklr documents recurring posts in the Sprinklr Marketing editorial calendar but has no evergreen recycling queue.
• You want public prices and a self-serve start. RecurPost lists plans at $9, $25 and $79 a month with a 14-day free trial and no credit card, while Sprinklr Social has no public pricing and starts with a demo request.
• You run client accounts on a small budget. RecurPost's $79 Agency plan covers 20 accounts and 3 users with client workspaces, approvals and white-label reports, and extra accounts cost $4 a month each.