Sprout Social vs RecurPost: features, pricing and channels

Sprout Social

A premium social media management platform built around a unified Smart Inbox, deep reporting and listening.

Sprout Social is a premium platform for brands and agencies that run social as a team function. Its Smart Inbox, reporting, listening add-ons and Trellis AI agent are sold per seat, from $79 a month for the publishing-focused Essentials plan to $399 for Advanced on annual billing. It suits companies that need customer care, approvals and CRM integrations alongside publishing.

Best for: Brands and agencies running social as a team, with customer care and reporting

RecurPost

A social media scheduler built around evergreen content libraries that repost your best updates on a recurring schedule.

RecurPost stores posts in content libraries and cycles them out on recurring time slots, so an account keeps posting without a fresh upload every week. It publishes to 10 networks, adds an AI writer, a unified inbox and analytics on every plan, and its Agency plan adds client workspaces, approvals and white-label reports. It is aimed at freelancers, agencies and small or multi-location businesses.

Best for: Agencies and small businesses that recycle evergreen content

Sprout Social

• Essentials$79/seat/mo

  Billed yearly ($99 month to month). 5 profiles, publishing and reporting

• Standard$199/seat/mo

  Billed yearly ($249 month to month). 5 profiles, Smart Inbox, review management

• Professional$299/seat/mo

  Billed yearly ($399 month to month). Unlimited profiles, bulk scheduling, approvals

• Advanced$399/seat/mo

  Billed yearly ($499 month to month). API access, automation rules, team reporting

• EnterpriseCustom

  Tailored plan, SSO setup, priority support

All prices are per seat. Annual billing is cheaper than month to month. Premium Analytics, Listening and Employee Advocacy are paid add-ons. 30-day free trial with no credit card; no free plan.

RecurPost

• Starter$9/mo

  2 social accounts, 1 user, up to 10 posts per account a day

• Personal$25/mo

  5 social accounts, 1 user, per-platform post customization

• Agency$79/mo

  20 social accounts, 3 users, client workspaces, approvals, white-label reports

• EnterpriseCustom

  100+ social accounts, custom users and limits

Monthly prices shown; yearly billing gives two months free (about 17% off). 14-day free trial with no credit card, and no permanent free plan. Extra social accounts cost $4/mo each and extra teammates $20/mo. Posting a tweet with a link costs $0.20, a fee X charges and RecurPost passes through.

Choose Sprout Social if…

• Customer care runs through social. Sprout's Smart Inbox, from the Standard plan, puts comments, DMs and reviews in one place with case management, and Advanced adds routing, chatbots and CSAT surveys.
• You report to leadership. Sprout has competitor and paid reports from Professional, Premium Analytics and Listening as paid add-ons, and integrations that send social data to Salesforce, HubSpot and Zendesk.
• You publish to Snapchat or a subreddit you own, or want SproutLink link-in-bio pages. RecurPost supports neither network and has no link-in-bio tool.

Choose RecurPost if…

• You want evergreen posts on autopilot. RecurPost's content libraries keep reposting your best updates on recurring time slots, while Sprout's queue only fills time slots and has no evergreen recycling.
• Budget matters. RecurPost costs $9 a month for 2 accounts, $25 for 5 and $79 for 20 accounts and 3 users, with an inbox and analytics on every plan; one Sprout seat is $79 a month for 5 profiles on annual billing, and its Smart Inbox starts on Standard at $199 per seat.
• You run client accounts. RecurPost's Agency plan adds client workspaces, approvals and white-label reports for $79 a month in total, while Sprout's message approvals start on Professional at $299 per seat.