Brandwatch vs RecurPost: features, pricing and channels

Brandwatch

An enterprise social suite (formerly Falcon.io) for publishing, a shared inbox, analytics and social listening.

Brandwatch Social Media Management, formerly the Falcon suite, bundles modules for publishing, a social inbox, reporting, competitor benchmarking, ads and listening. It sits next to Brandwatch Consumer Intelligence, one of the best-known social listening and research platforms, and is sold to large brands and agencies by demo and custom quote. Its Publish module covers Facebook, Instagram, X, LinkedIn, TikTok, YouTube and Pinterest.

Best for: Enterprise brands that need listening, care and publishing from one vendor

RecurPost

A social media scheduler built around evergreen content libraries that repost your best updates on a recurring schedule.

RecurPost stores posts in content libraries and cycles them out on recurring time slots, so an account keeps posting without a fresh upload every week. It publishes to 10 networks, adds an AI writer, a unified inbox and analytics on every plan, and its Agency plan adds client workspaces, approvals and white-label reports. It is aimed at freelancers, agencies and small or multi-location businesses.

Best for: Agencies and small businesses that recycle evergreen content

Brandwatch

• Social Media ManagementCustom

  Quote after a demo. Modules: Publish, Engage, Measure, Benchmark, Listen, Advertise

• Consumer IntelligenceCustom

  Separate social listening and consumer research product, also quote-based

Brandwatch does not publish prices. You book a demo and get a quote based on the modules, users and channels you need; its plans page says standard to enterprise plans are available for each solution. No free plan or self-serve trial is listed.

RecurPost

• Starter$9/mo

  2 social accounts, 1 user, up to 10 posts per account a day

• Personal$25/mo

  5 social accounts, 1 user, per-platform post customization

• Agency$79/mo

  20 social accounts, 3 users, client workspaces, approvals, white-label reports

• EnterpriseCustom

  100+ social accounts, custom users and limits

Monthly prices shown; yearly billing gives two months free (about 17% off). 14-day free trial with no credit card, and no permanent free plan. Extra social accounts cost $4/mo each and extra teammates $20/mo. Posting a tweet with a link costs $0.20, a fee X charges and RecurPost passes through.

Choose Brandwatch if…

• Social listening and consumer research matter as much as publishing. Brandwatch sits next to Consumer Intelligence, one of the best-known listening and research platforms, so both come from one vendor.
• Your team handles customer care at scale. Brandwatch's Engage inbox has labels, assignments and automation, and covers networks including Google Business Profile and WhatsApp.
• You need enterprise governance and ads in one place: approval flows, user roles, external agency access, and paid ads built in the same calendar as your organic posts.

Choose RecurPost if…

• You want evergreen posts on autopilot. RecurPost's content libraries repost your best updates on recurring time slots; Brandwatch has no evergreen recycling, only an option to add posts to Facebook's native queue.
• You want to see the price and start today. RecurPost lists plans from $9 a month and offers a 14-day free trial with no credit card; Brandwatch sells by custom quote after a demo and lists no free trial.
• You want one post sent to many networks at once. RecurPost cross-posts to 10 networks, including Threads, Bluesky and Google Business Profile, while Brandwatch Publish creates posts one network at a time and does not publish to Threads.