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ViralFarm vs Loomly: features, pricing and channels

Why creators and small teams pick ViralFarm over Loomly: what each costs, where it publishes and what it does for you.

Last checked October 2026

Scheduler + AI agents

ViralFarm is your agentic social media scheduler

Plan and publish to every channel from one calendar, or let Claude and ChatGPT schedule for you through our MCP server and API.

Start for $0No credit card required
Works withClaudeChatGPTCursor

At a glance

ViralFarm

Your agentic social media scheduler: plan and publish to every channel from one calendar, or let your AI agent schedule for you.

ViralFarm is your agentic social media scheduler built for creators and small teams. Schedule and publish to TikTok, Instagram, Pinterest, LinkedIn, Threads, Facebook, YouTube and X, plus blog posts to WordPress, from one calendar and queue. Write once and tailor the caption for each channel, bulk-schedule a week of posts in one go, publish now or save drafts, and post every format that matters: Reels, Stories, carousels, Shorts, Instagram trial reels, TikTok drafts and long posts for X Premium accounts. When the queue runs low, ViralFarm can fill it with slideshows, carousels and pins built on templates modeled after posts that went viral.

What sets ViralFarm apart is that it is built for AI agents. Its MCP server and REST API let Claude, Claude Code, ChatGPT, Codex, Cursor, Windsurf and any MCP client schedule and publish for you on autopilot: upload your photos and videos, post them across every channel on a schedule you describe in plain words, or run one of the preset viral templates to create the post first. Agent access is included on every plan, even Free, and posts your agent writes use no ViralFarm credits.

Best for: Creators, founders and small teams who want one calendar for every channel, run by hand or by their AI agent

  • Schedule to 8 networks + WordPress
  • Bulk scheduling + calendar
  • MCP + API on every plan
  • Free plan, no credit card
Start free

Loomly

A social media calendar for brands and teams, with approval workflows, analytics and a reply inbox.

Loomly organizes posts into one calendar per brand or client, with post previews, approval workflows, analytics and an inbox for comments and messages. It is now run by Bending Spoons and sells two self-serve plans plus Enterprise, priced by the number of social accounts and users. It suits marketing teams and agencies that need sign-off before a post goes live.

Best for: Marketing teams that need approvals and a shared calendar

Pricing and plans

ViralFarm

  • Free$0

    2 channels, 20 published posts a month, no credit card

  • Starter$12/mo

    3 channels, unlimited posts, 150 AI credits a month

  • Pro$29/mo

    8 channels, unlimited posts, 400 AI credits a month

  • Premium$39/mo

    15 channels, unlimited posts, 1,000 AI credits a month

Free plan with no credit card. Paid plans billed monthly; Pro and Premium include a 7-day trial for first-time subscribers.

Loomly

  • Free$0

    1 user, 3 social accounts, 5 posts a month; Loomly says it is not offered to every account

  • Starter$65/mo

    12 social accounts, 3 users, approvals and analytics; $49/mo billed yearly

  • Beyond$332/mo

    60 social accounts, unlimited users, custom branding; $249/mo billed yearly

  • EnterpriseCustom

    61+ social accounts, unlimited users, priority support

Monthly prices shown. Yearly billing saves 25% ($49 and $249 a month), is charged upfront and cannot be ended early. The free trial needs no credit card, but Loomly says trial availability varies and the pricing page does not state its length. The Free plan is described in its help center, not on the pricing page. Nonprofits get 50% off.

Channels

ChannelsViralFarmLoomly
InstagramYesYes
FacebookYesYes
TikTokYesYes
X (Twitter)Yes1No
LinkedInYesYes
PinterestYesYes
YouTubeYesYes
ThreadsYesYes
BlueskyNoYes
Google Business ProfileNoYes
RedditNoNo
MastodonNoNo
WordPressYes2No
TelegramNoNo
  1. 1.ViralFarm, X (Twitter): Plain posts on every plan; posts with a link need a paid plan (30, 90 or 150 a month).
  2. 2.ViralFarm, WordPress: Blog posts.

Publishing

PublishingViralFarmLoomly
Schedule postsYesYes
Publish nowYesYes
Calendar viewYesYes
DraftsYesYes
One post to many channelsYesYes
Per-channel captionsYesYes
Carousels / multi-image postsYesYes
Video posts (Reels, TikTok, Shorts)YesYes
Instagram StoriesYes1Yes
Bulk schedulingYesYes
Recurring / evergreen queueNoYes
  1. 1.ViralFarm, Instagram Stories: Instagram Stories, plus Instagram trial reels and TikTok send-to-drafts.

Features

FeaturesViralFarmLoomly
Post from Claude / ChatGPT (MCP)Yes1No
Public APIYes2No
AI caption & post writingYesYes
AI-designed carousels & graphicsYes3No
Viral post templatesYes4No
AnalyticsNoYes
Social inbox (comments & DMs)NoYes
Team approvalsNoYes
Link in bioNoNo
Free planYes5Limited
Free trialLimited6Yes
Mobile appNo7Yes
Self-hostable / open sourceNoNo
  1. 1.ViralFarm, Post from Claude / ChatGPT (MCP): Every plan, including Free: 1 API key on Free, then 3, 10 or unlimited.
  2. 2.ViralFarm, Public API: Same API keys as the MCP server, on every plan.
  3. 3.ViralFarm, AI-designed carousels & graphics: Slideshows, carousels and Pinterest pins from a link, topic or text; uses AI credits (slideshow 4, pin 1).
  4. 4.ViralFarm, Viral post templates: Templates modeled after posts that went viral.
  5. 5.ViralFarm, Free plan: 2 channels and 20 published posts a month, no credit card.
  6. 6.ViralFarm, Free trial: 7-day trial of Pro or Premium for first-time subscribers.
  7. 7.ViralFarm, Mobile app: Works in the mobile browser.

Yes Limited: higher plans only, a paid add-on, or restricted (see the numbered notes) No: not offered, or not documented anywhere we checked

Which one should you choose?

Choose ViralFarm if…

  • You post to X or WordPress. Loomly supports neither. ViralFarm schedules X posts, including long posts for X Premium accounts, and WordPress blog posts in the same calendar as your other channels; X posts with a link need a paid plan and have a monthly cap.
  • You are a creator or small team watching costs. ViralFarm has a free plan and paid plans from $12 to $39 a month with unlimited posts. Loomly Starter is $65 a month, or $49 billed yearly.
  • You work from Claude, ChatGPT or Cursor. ViralFarm's MCP server and REST API let an agent upload media and schedule or publish across every channel from a plain-language request, on every plan including Free. Loomly connects through Zapier but lists no public API or MCP server.
  • You want help filling the queue. When you need posts to schedule, ViralFarm makes TikTok and Instagram slideshows, carousels and Pinterest pins from a link, a topic or pasted text, on templates modeled after posts that went viral.

Loomly may suit you if…

  • Several people review posts before they publish. Both paid Loomly plans include approval workflows and custom roles.
  • You want analytics, exportable reports and an inbox for comments, messages and mentions in the same tool as your calendar.
  • You post to Bluesky, Google Business Profile or Snapchat, or manage content from iOS and Android apps.

Frequently asked questions

Is ViralFarm better than Loomly?

For creators and small teams, yes. ViralFarm schedules to X and WordPress, which Loomly doesn't support, alongside TikTok, Instagram, Pinterest, LinkedIn, Threads, Facebook and YouTube from one calendar, and costs $0 to $39 a month against $49 to $65 for Loomly Starter. It can also make posts when your queue runs low. Loomly fits better if several people must approve each post before it goes out.

Is ViralFarm cheaper than Loomly?

Yes, for up to 15 channels. ViralFarm has a free plan and paid plans of $12, $29 or $39 a month, with unlimited posts. Loomly Starter is $65 a month, or $49 billed yearly, for 12 social accounts and 3 users, and Beyond is $332 a month, or $249 yearly, for 60 accounts and unlimited users. Enterprise is custom.

Does Loomly support X (Twitter)?

No. Loomly's supported platforms are Facebook, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, Snapchat, TikTok, Threads and Bluesky. X is not on the list. ViralFarm publishes plain X posts on every plan, including Free, with long posts for X Premium accounts; X posts that contain a link need a paid plan.

Do Loomly and ViralFarm have free plans?

ViralFarm does: 2 channels and 20 published posts a month, with no credit card. Loomly's help center describes a Free plan with 1 user, 3 social accounts and 5 posts a month, and says it isn't offered to every account. Loomly's free trial needs no card, but its availability varies.

Can I schedule posts from Claude or ChatGPT?

With ViralFarm, yes. Its MCP server and REST API let Claude, ChatGPT, Cursor and other MCP clients upload media and schedule or publish posts across every channel, on every plan including Free, and posts your own agent writes use no ViralFarm credits. Loomly connects to other apps through Zapier but doesn't list its own public API or MCP server.

Does ViralFarm include approvals and analytics like Loomly?

Not yet. ViralFarm focuses on scheduling and publishing across 8 networks from one calendar, and on making posts when your queue runs low. If several people sign off on every post, or you need reports and an inbox, Loomly covers that.

How we compared

We read each tool's public pricing page, feature pages and help center and recorded what every plan includes. Yes means the feature is available as described. Limited means it is only on higher plans, sold as an add-on, or restricted in a way the numbered note explains. No means it is not offered, or we found no documentation of it. ViralFarm's column lists only features that are live in production today.

Loomly sources · checked October 9, 2026

  1. loomly.com/pricing
  2. loomly.com/integrations
  3. loomly.com/features
  4. loomly.com/integrations/instagram
  5. loomly.zendesk.com/hc/en-us/articles/38554893818267-Which-social-media-platforms-does-Loomly-support
  6. loomly.zendesk.com/hc/en-us/articles/39051127130779-New-Free-plan
  7. loomly.zendesk.com/hc/en-us/articles/39051166025499-Bulk-uploading
  8. loomly.zendesk.com/hc/en-us/articles/39081817960091-Do-you-support-stories
  9. loomly.zendesk.com/hc/en-us/articles/39082040100635-How-do-I-create-a-carousel-post
  10. loomly.zendesk.com/hc/en-us/articles/38827847926299-How-to-manage-my-subscription

ViralFarm sources

  1. myviral.farm/pricing
  2. myviral.farm/mcp

Try ViralFarm free

Schedule and publish to every channel from one calendar, or let your AI agent do it for you.

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