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ViralFarm vs Metricool: features, pricing and channels

Why creators and small teams pick ViralFarm over Metricool: what each costs, where it publishes and what it does for you.

Last checked October 2026

Scheduler + AI agents

ViralFarm is your agentic social media scheduler

Plan and publish to every channel from one calendar, or let Claude and ChatGPT schedule for you through our MCP server and API.

Start for $0No credit card required
Works withClaudeChatGPTCursor

At a glance

ViralFarm

Your agentic social media scheduler: plan and publish to every channel from one calendar, or let your AI agent schedule for you.

ViralFarm is your agentic social media scheduler built for creators and small teams. Schedule and publish to TikTok, Instagram, Pinterest, LinkedIn, Threads, Facebook, YouTube and X, plus blog posts to WordPress, from one calendar and queue. Write once and tailor the caption for each channel, bulk-schedule a week of posts in one go, publish now or save drafts, and post every format that matters: Reels, Stories, carousels, Shorts, Instagram trial reels, TikTok drafts and long posts for X Premium accounts. When the queue runs low, ViralFarm can fill it with slideshows, carousels and pins built on templates modeled after posts that went viral.

What sets ViralFarm apart is that it is built for AI agents. Its MCP server and REST API let Claude, Claude Code, ChatGPT, Codex, Cursor, Windsurf and any MCP client schedule and publish for you on autopilot: upload your photos and videos, post them across every channel on a schedule you describe in plain words, or run one of the preset viral templates to create the post first. Agent access is included on every plan, even Free, and posts your agent writes use no ViralFarm credits.

Best for: Creators, founders and small teams who want one calendar for every channel, run by hand or by their AI agent

  • Schedule to 8 networks + WordPress
  • Bulk scheduling + calendar
  • MCP + API on every plan
  • Free plan, no credit card
Start free

Metricool

An analytics-heavy scheduler with a free plan, competitor tracking, ads reporting and an official MCP server.

Metricool pairs a social planner with deep analytics: competitor tracking, Meta, Google and TikTok Ads dashboards, website traffic and downloadable reports. It schedules to Instagram, Facebook, TikTok, YouTube, Pinterest, Threads, Bluesky, Twitch and Google Business Profile, with LinkedIn on paid plans and X as a paid add-on. Plans are priced by number of brands rather than seats, and its official MCP server lets Claude or ChatGPT read analytics and schedule posts on any plan, including Free.

Best for: Marketers and agencies who want analytics and reports next to scheduling

Pricing and plans

ViralFarm

  • Free$0

    2 channels, 20 published posts a month, no credit card

  • Starter$12/mo

    3 channels, unlimited posts, 150 AI credits a month

  • Pro$29/mo

    8 channels, unlimited posts, 400 AI credits a month

  • Premium$39/mo

    15 channels, unlimited posts, 1,000 AI credits a month

Free plan with no credit card. Paid plans billed monthly; Pro and Premium include a 7-day trial for first-time subscribers.

Metricool

  • Free$0

    1 brand, 20 scheduled posts a month, 30 days of analytics, no LinkedIn or X

  • Starter$20/mo

    Billed yearly ($25 month to month) for up to 5 brands; 10 brands is $36 ($45). Unlimited posts, LinkedIn, reports

  • Advanced$53/mo

    Billed yearly ($67 month to month) for up to 15 brands, up to 50 for $159. Team roles, approvals, API

  • CustomCustom

    More brands, white label and a dedicated account manager

A brand is one business with one profile per network, and plans scale by brand count, not seats. Yearly billing saves up to 24%. X costs an extra $10 a month per connected account on paid plans, and the Advanced Analytics add-on starts at $12 a month. Unlimited posting is subject to a fair use policy, and prices exclude VAT. There is no self-serve trial of paid plans; the free plan is the way to try it.

Channels

ChannelsViralFarmMetricool
InstagramYesYes
FacebookYesYes
TikTokYesYes
X (Twitter)Yes1Limited2
LinkedInYesYes3
PinterestYesYes
YouTubeYesYes
ThreadsYesYes
BlueskyNoYes
Google Business ProfileNoYes
RedditNoNo
MastodonNoNo
WordPressYes4No5
TelegramNoNo
  1. 1.ViralFarm, X (Twitter): Plain posts on every plan; posts with a link need a paid plan (30, 90 or 150 a month).
  2. 2.Metricool, X (Twitter): Paid add-on at $10 a month per account; not available on Free.
  3. 3.Metricool, LinkedIn: Starter and up; the Free plan excludes LinkedIn.
  4. 4.ViralFarm, WordPress: Blog posts.
  5. 5.Metricool, WordPress: The Web/Blog connection and WordPress plugin track site analytics; they don't publish posts.

Publishing

PublishingViralFarmMetricool
Schedule postsYesYes
Publish nowYesYes
Calendar viewYesYes
DraftsYesYes
One post to many channelsYesYes
Per-channel captionsYesYes
Carousels / multi-image postsYesYes
Video posts (Reels, TikTok, Shorts)YesYes
Instagram StoriesYes1Yes
Bulk schedulingYesYes2
Recurring / evergreen queueNoYes3
  1. 1.ViralFarm, Instagram Stories: Instagram Stories, plus Instagram trial reels and TikTok send-to-drafts.
  2. 2.Metricool, Bulk scheduling: CSV import in the planner.
  3. 3.Metricool, Recurring / evergreen queue: Autolists republish a list of posts on a schedule on every plan; recurring posts on Advanced and up.

Features

FeaturesViralFarmMetricool
Post from Claude / ChatGPT (MCP)Yes1Yes2
Public APIYes3Limited4
AI caption & post writingYesYes5
AI-designed carousels & graphicsYes6No7
Viral post templatesYes8No
AnalyticsNoYes
Social inbox (comments & DMs)NoYes9
Team approvalsNoLimited10
Link in bioNoYes11
Free planYes12Yes
Free trialLimited13No14
Mobile appNo15Yes
Self-hostable / open sourceNoNo16
  1. 1.ViralFarm, Post from Claude / ChatGPT (MCP): Every plan, including Free: 1 API key on Free, then 3, 10 or unlimited.
  2. 2.Metricool, Post from Claude / ChatGPT (MCP): Official MCP server on every plan, including Free; it can schedule and edit posts.
  3. 3.ViralFarm, Public API: Same API keys as the MCP server, on every plan.
  4. 4.Metricool, Public API: Metricool API on Advanced and Custom only.
  5. 5.Metricool, AI caption & post writing: AI assistant on credits: 5 per brand a month on Free, 20 on Starter, 35 on Advanced.
  6. 6.ViralFarm, AI-designed carousels & graphics: Slideshows, carousels and Pinterest pins from a link, topic or text; uses AI credits (slideshow 4, pin 1).
  7. 7.Metricool, AI-designed carousels & graphics: Image and video editor plus Canva and Adobe Express; no AI-designed carousels.
  8. 8.ViralFarm, Viral post templates: Templates modeled after posts that went viral.
  9. 9.Metricool, Social inbox (comments & DMs): Instagram, Facebook, TikTok, YouTube and Google Business Profile; LinkedIn on paid plans, X with the add-on.
  10. 10.Metricool, Team approvals: Post approval system on Advanced and Custom.
  11. 11.Metricool, Link in bio: SmartLinks on paid plans, not on Free.
  12. 12.ViralFarm, Free plan: 2 channels and 20 published posts a month, no credit card.
  13. 13.ViralFarm, Free trial: 7-day trial of Pro or Premium for first-time subscribers.
  14. 14.Metricool, Free trial: No self-serve trial of paid plans; trial codes only come through partners.
  15. 15.ViralFarm, Mobile app: Works in the mobile browser.
  16. 16.Metricool, Self-hostable / open source: The MCP server is open source on GitHub; the product itself is not self-hostable.

Yes Limited: higher plans only, a paid add-on, or restricted (see the numbered notes) No: not offered, or not documented anywhere we checked

Which one should you choose?

Choose ViralFarm if…

  • You post to X and do not want an add-on fee. On ViralFarm, X is one of your channels on every plan, including Free; Metricool Free excludes X, and paid plans charge $10 a month per X account.
  • You run one brand on a few channels and want a lower monthly bill. ViralFarm Starter is $12 a month for 3 channels, with WordPress blog posts in the same calendar; Metricool Starter is $25 month to month, or $20 billed yearly, and does not publish to WordPress.
  • Your AI agent runs the schedule. Both tools have an MCP server, and ViralFarm's lets Claude, ChatGPT, Codex, Cursor or any MCP client upload media and schedule or publish across every channel from a plain-language request. Posts your own agent writes use no ViralFarm credits.
  • When you need posts to schedule, ViralFarm makes them. It generates TikTok and Instagram slideshows, carousels and Pinterest pins from a link, topic or pasted text, on templates modeled after posts that went viral, while Metricool's AI writes text and leaves the design to you or Canva.

Metricool may suit you if…

  • Analytics and reporting matter as much as publishing. Metricool tracks competitors, Meta, Google and TikTok Ads, and website traffic, and exports PDF and PowerPoint reports.
  • You post to Bluesky, Google Business Profile or Twitch, which ViralFarm does not support.
  • You manage several brands and want a social inbox, link-in-bio pages and evergreen Autolists in a plan priced by brand count.

Frequently asked questions

Is ViralFarm better than Metricool?

For creators and small teams who want a lower bill and X without an add-on, yes. ViralFarm schedules to eight networks plus WordPress from one calendar, includes X on every plan with no add-on fee, and starts at $12 a month for 3 channels after its free plan. It can also make slideshows and pins when your queue runs low. Metricool fits better if analytics, ads reporting and client reports drive your work.

How much does Metricool cost in 2026?

Starter starts at $20 a month billed yearly, or $25 month to month, for up to 5 brands. Advanced starts at $53 a month billed yearly, or $67 month to month, for up to 15 brands. Custom is quoted, and X is a $10 monthly add-on per account. ViralFarm has a free plan, then Starter at $12, Pro at $29 and Premium at $39 a month, with no per-account fee for X.

Is Metricool free?

Yes. Metricool Free covers 1 brand, 20 scheduled posts a month and 30 days of analytics, and it includes the MCP server, but it does not include LinkedIn or X. ViralFarm Free covers 2 channels, 20 published posts a month and 20 one-time AI credits, with no credit card, and it can publish plain posts to X.

Can both tools post from Claude or ChatGPT?

Yes. Metricool's official MCP server works with Claude, ChatGPT, Cursor and other MCP clients on every plan, and can schedule posts and read analytics. ViralFarm's MCP server and REST API work with Claude, ChatGPT, Codex, Cursor, Windsurf, Cline and any MCP client, so your agent can upload media and schedule or publish across every channel from a plain-language request. It can also generate slideshows and pins, and posts your own agent writes use no ViralFarm credits.

Does Metricool create carousels or slideshows with AI?

No. Metricool's AI assistant writes captions and alt text, and it connects to Canva and Adobe Express for design work. ViralFarm generates TikTok and Instagram slideshows, carousels and Pinterest pins on viral templates, then lets you adjust slides, brand colors and fonts in an editor.

Does ViralFarm include analytics like Metricool?

Not yet. ViralFarm focuses on scheduling and publishing the posts that grow your reach. If competitor tracking, ads dashboards and client reports drive your work, Metricool covers that.

How we compared

We read each tool's public pricing page, feature pages and help center and recorded what every plan includes. Yes means the feature is available as described. Limited means it is only on higher plans, sold as an add-on, or restricted in a way the numbered note explains. No means it is not offered, or we found no documentation of it. ViralFarm's column lists only features that are live in production today.

Metricool sources · checked October 9, 2026

  1. metricool.com/pricing
  2. metricool.com/metricool-mcp-claude
  3. metricool.com/planner
  4. help.metricool.com/main-differences-between-free-and-paid-plans-bl0v9
  5. help.metricool.com/plans-add-ons-and-api-access-explained-xux1u

ViralFarm sources

  1. myviral.farm/pricing
  2. myviral.farm/mcp

Try ViralFarm free

Schedule and publish to every channel from one calendar, or let your AI agent do it for you.

Start for $0No credit card required

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