ViralFarm vs Hookle: features, pricing and channels

Why creators and small teams pick ViralFarm over Hookle: what each costs, where it publishes and what it does for you.

Last checked October 2026

Scheduler + AI agents

ViralFarm is your agentic social media scheduler

Plan and publish to every channel from one calendar, or let Claude and ChatGPT schedule for you through our MCP server and API.

Start for $0No credit card required

Works with

Claude

ChatGPTCursor

At a glance

ViralFarm

Your agentic social media scheduler: plan and publish to every channel from one calendar, or let your AI agent schedule for you.

ViralFarm is your agentic social media scheduler built for creators and small teams. Schedule and publish to TikTok, Instagram, Pinterest, LinkedIn, Threads, Facebook, YouTube and X, plus blog posts to WordPress, from one calendar and queue. Write once and tailor the caption for each channel, bulk-schedule a week of posts in one go, publish now or save drafts, and post every format that matters: Reels, Stories, carousels, Shorts, Instagram trial reels, TikTok drafts and long posts for X Premium accounts. When the queue runs low, ViralFarm can fill it with slideshows, carousels and pins built on templates modeled after posts that went viral.

What sets ViralFarm apart is that it is built for AI agents. Its MCP server and REST API let Claude, Claude Code, ChatGPT, Codex, Cursor, Windsurf and any MCP client schedule and publish for you on autopilot: upload your photos and videos, post them across every channel on a schedule you describe in plain words, or run one of the preset viral templates to create the post first. Agent access is included on every plan, even Free, and posts your agent writes use no ViralFarm credits.

Best for: Creators, founders and small teams who want one calendar for every channel, run by hand or by their AI agent

Schedule to 8 networks + WordPress
Bulk scheduling + calendar
MCP + API on every plan
Free plan, no credit card

Start free

Hookle

A mobile-first social media app for small business owners, with AI post ideas and scheduling.

Hookle is a phone app for iOS and Android aimed at small business owners who handle their own marketing. It publishes to Instagram, Facebook Pages, TikTok, LinkedIn, X, Threads, YouTube, Bluesky, Pinterest and Google Business Profile, with AI post suggestions, stock image suggestions, smart scheduling and simple stats. There is no web or desktop version, and X posting needs the Plus plan.

Best for: Small business owners who manage social media from their phone

Pricing and plans

ViralFarm

Free$0
2 channels, 20 published posts a month, no credit card
Starter$12/mo
3 channels, unlimited posts, 150 AI credits a month
Pro$29/mo
8 channels, unlimited posts, 400 AI credits a month
Premium$39/mo
15 channels, unlimited posts, 1,000 AI credits a month

Free plan with no credit card. Paid plans billed monthly; Pro and Premium include a 7-day trial for first-time subscribers.

Hookle

Free$0
1 business, 3 social accounts, 5 scheduled posts, 5 content and 10 image suggestions a month, no X
Solo$7.99/mo
5 social accounts, unlimited scheduling, smart scheduling, 200 content and image suggestions a month
Plus$16.99/mo
Up to 5 businesses, 30 social accounts, X posting, recurring posts, AI images, 1,000 suggestions a month

Monthly prices shown, before tax. Yearly billing is $47.99 for Solo and $99.99 for Plus, about half the monthly cost. Paid plans include a 7-day free trial and are bought in the app, where prices can vary by country. Older Premium plans keep their pricing.

Channels

Channels	ViralFarm	Hookle
Instagram	Yes	Yes
Facebook	Yes	Yes¹
TikTok	Yes	Yes
X (Twitter)	Yes²	Limited³
LinkedIn	Yes	Yes
Pinterest	Yes	Yes⁴
YouTube	Yes	Yes
Threads	Yes	Yes
Bluesky	No	Yes
Google Business Profile	No	Yes
Reddit	No	No
Mastodon	No	No
WordPress	Yes⁵	No
Telegram	No	No

1.Hookle, Facebook: Facebook Pages only; groups and personal profiles are not supported.
2.ViralFarm, X (Twitter): Plain posts on every plan; posts with a link need a paid plan (30, 90 or 150 a month).
3.Hookle, X (Twitter): Plus plan only, and X posts with links are capped at 3 a month.
4.Hookle, Pinterest: Boards on business accounts.
5.ViralFarm, WordPress: Blog posts.

Publishing

Publishing	ViralFarm	Hookle
Schedule posts	Yes	Yes
Publish now	Yes	Yes
Calendar view	Yes	Yes¹
Drafts	Yes	Yes
One post to many channels	Yes	Yes
Per-channel captions	Yes	Yes²
Carousels / multi-image posts	Yes	Yes³
Video posts (Reels, TikTok, Shorts)	Yes	Yes⁴
Instagram Stories	Yes⁵	Yes⁶
Bulk scheduling	Yes	No
Recurring / evergreen queue	No	Limited⁷

1.Hookle, Calendar view: Planner view in the app.
2.Hookle, Per-channel captions: "Edit per account" customizes a post for each platform.
3.Hookle, Carousels / multi-image posts: Multi-image posts and Instagram carousels.
4.Hookle, Video posts (Reels, TikTok, Shorts): Instagram Reels, TikTok and YouTube; one video per post.
5.ViralFarm, Instagram Stories: Instagram Stories, plus Instagram trial reels and TikTok send-to-drafts.
6.Hookle, Instagram Stories: Instagram and Facebook Stories.
7.Hookle, Recurring / evergreen queue: Weekly or monthly recurring posts on Plus (up to 100); not for X or Pinterest.

Features

Features	ViralFarm	Hookle
Post from Claude / ChatGPT (MCP)	Yes¹	No
Public API	Yes²	No
AI caption & post writing	Yes	Yes³
AI-designed carousels & graphics	Yes⁴	Limited⁵
Viral post templates	Yes⁶	No
Analytics	No	Yes⁷
Social inbox (comments & DMs)	No	No⁸
Team approvals	No	No⁹
Link in bio	No	No
Free plan	Yes¹⁰	Yes
Free trial	Limited¹¹	Yes
Mobile app	No¹²	Yes¹³
Self-hostable / open source	No	No

1.ViralFarm, Post from Claude / ChatGPT (MCP): Every plan, including Free: 1 API key on Free, then 3, 10 or unlimited.
2.ViralFarm, Public API: Same API keys as the MCP server, on every plan.
3.Hookle, AI caption & post writing: AI content suggestions and daily post ideas; small monthly limits on Free.
4.ViralFarm, AI-designed carousels & graphics: Slideshows, carousels and Pinterest pins from a link, topic or text; uses AI credits (slideshow 4, pin 1).
5.Hookle, AI-designed carousels & graphics: Limited AI image generation on paid plans and an AI photo editor; no designed carousels.
6.ViralFarm, Viral post templates: Templates modeled after posts that went viral.
7.Hookle, Analytics: Stats and Social Score; no stats for X, Stories, Google Business Profile or Pinterest boards.
8.Hookle, Social inbox (comments & DMs): Opens each post on the network's own site to reply; no unified inbox.
9.Hookle, Team approvals: No seats or approval flow; teammates share an account or connect the same channels.
10.ViralFarm, Free plan: 2 channels and 20 published posts a month, no credit card.
11.ViralFarm, Free trial: 7-day trial of Pro or Premium for first-time subscribers.
12.ViralFarm, Mobile app: Works in the mobile browser.
13.Hookle, Mobile app: iOS and Android apps; no web or desktop version.

Yes Limited: higher plans only, a paid add-on, or restricted (see the numbered notes) No: not offered, or not documented anywhere we checked

Which one should you choose?

Choose ViralFarm if…

You work at a computer. ViralFarm runs in the browser on desktop and on your phone, with one calendar for every channel and bulk scheduling for a week of posts at once. Hookle is a phone app with no web or desktop version, and it has no bulk scheduling.
You post to X regularly. ViralFarm publishes to X on every plan, including long posts for X Premium accounts, and paid plans include 30 to 150 X posts with links a month, while Hookle limits X to its Plus plan and 3 link posts a month.
Your AI agent does the scheduling. ViralFarm's MCP server and REST API let Claude, ChatGPT, Cursor or any MCP client upload media and schedule or publish across every channel. Hookle has no public API or MCP server.
When you need posts to schedule, ViralFarm can make them. It turns a link, topic or pasted text into TikTok and Instagram slideshows, carousels and Pinterest pins built on templates modeled after posts that went viral.

Hookle may suit you if…

You manage everything from your phone and want a native iOS or Android app.
You post to Google Business Profile or Bluesky, which ViralFarm does not support.
You want weekly or monthly recurring posts on a small budget; Plus is $99.99 a year.

Frequently asked questions

Is ViralFarm better than Hookle?

For most creators and small teams, yes. ViralFarm schedules from your desktop as well as your phone, with bulk scheduling, X on every plan and Claude or ChatGPT able to schedule for you through MCP. It can also design slideshows, carousels and pins to fill your queue. Hookle fits better if you only post from your phone or need Google Business Profile.

How much does Hookle cost compared with ViralFarm?

Both have free plans. ViralFarm Starter is $12 a month for 3 channels with unlimited posts and 150 AI credits, Pro is $29 for 8 channels and Premium is $39 for 15. Hookle Solo is $7.99 a month or $47.99 a year, and Plus is $16.99 a month or $99.99 a year, before tax.

Can I use Hookle on a computer?

No. Hookle's help center says there is no browser or desktop version; it runs on iOS and Android. ViralFarm runs in the browser on your computer and also works in your phone's browser.

Does Hookle post to X?

Only on the Plus plan, and X posts that include links are capped at 3 a month. ViralFarm publishes to X along with TikTok, Instagram, Pinterest, LinkedIn, Threads, Facebook and YouTube, including long posts for X Premium accounts.

Can I post from Claude or ChatGPT with either tool?

With ViralFarm, yes. Its MCP server and REST API let Claude, ChatGPT, Cursor or any MCP client upload media and schedule or publish across every channel, or generate a designed post first, and posts your own agent writes use no ViralFarm credits. We found no public API or MCP server for Hookle.

Does ViralFarm have a mobile app like Hookle?

Not yet. ViralFarm works in your phone's browser and focuses on scheduling and publishing across eight networks, with designed posts generated when you need them. If you want a native app for posting on the go, Hookle covers that.

How we compared

We read each tool's public pricing page, feature pages and help center and recorded what every plan includes. Yes means the feature is available as described. Limited means it is only on higher plans, sold as an add-on, or restricted in a way the numbered note explains. No means it is not offered, or we found no documentation of it. ViralFarm's column lists only features that are live in production today.

Hookle sources · checked October 9, 2026

ViralFarm sources

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Schedule and publish to every channel from one calendar, or let your AI agent do it for you.

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