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ViralFarm vs Sociality.io: features, pricing and channels

Why creators and small teams pick ViralFarm over Sociality.io: what each costs, where it publishes and what it does for you.

Last checked October 2026

Scheduler + AI agents

ViralFarm is your agentic social media scheduler

Plan and publish to every channel from one calendar, or let Claude and ChatGPT schedule for you through our MCP server and API.

Start for $0No credit card required
Works withClaudeChatGPTCursor

At a glance

ViralFarm

Your agentic social media scheduler: plan and publish to every channel from one calendar, or let your AI agent schedule for you.

ViralFarm is your agentic social media scheduler built for creators and small teams. Schedule and publish to TikTok, Instagram, Pinterest, LinkedIn, Threads, Facebook, YouTube and X, plus blog posts to WordPress, from one calendar and queue. Write once and tailor the caption for each channel, bulk-schedule a week of posts in one go, publish now or save drafts, and post every format that matters: Reels, Stories, carousels, Shorts, Instagram trial reels, TikTok drafts and long posts for X Premium accounts. When the queue runs low, ViralFarm can fill it with slideshows, carousels and pins built on templates modeled after posts that went viral.

What sets ViralFarm apart is that it is built for AI agents. Its MCP server and REST API let Claude, Claude Code, ChatGPT, Codex, Cursor, Windsurf and any MCP client schedule and publish for you on autopilot: upload your photos and videos, post them across every channel on a schedule you describe in plain words, or run one of the preset viral templates to create the post first. Agent access is included on every plan, even Free, and posts your agent writes use no ViralFarm credits.

Best for: Creators, founders and small teams who want one calendar for every channel, run by hand or by their AI agent

  • Schedule to 8 networks + WordPress
  • Bulk scheduling + calendar
  • MCP + API on every plan
  • Free plan, no credit card
Start free

Sociality.io

A social media management dashboard for teams, plus an MCP server that gives AI agents account and competitor analytics.

Sociality.io offers a dashboard for publishing, a unified inbox, analytics, competitor analysis and listening across Facebook, Instagram, LinkedIn, TikTok and YouTube. In August 2026 it launched Sociality MCP, which lets Claude, ChatGPT, Gemini and custom agents query owned-account and competitor data on a credit model. The MCP reads data; publishing stays in the dashboard.

Best for: Agencies and brands focused on reporting and competitor benchmarking

Pricing and plans

ViralFarm

  • Free$0

    2 channels, 20 published posts a month, no credit card

  • Starter$12/mo

    3 channels, unlimited posts, 150 AI credits a month

  • Pro$29/mo

    8 channels, unlimited posts, 400 AI credits a month

  • Premium$39/mo

    15 channels, unlimited posts, 1,000 AI credits a month

Free plan with no credit card. Paid plans billed monthly; Pro and Premium include a 7-day trial for first-time subscribers.

Sociality.io

  • Pro$83/mo

    Billed yearly ($99 month to month). 1 user, 10 pages, publishing, inbox, analytics, competitor reports, 1,000 MCP credits a month

  • Business$166/mo

    Billed yearly ($199 month to month). Unlimited users, 15 pages, approvals, assignments, team reports, 2,000 MCP credits a month

  • EnterpriseCustom

    Custom pages, enhanced API, 25-month data retention, dedicated account manager

  • MCP onlyFree, then from $49/mo

    No dashboard or publishing. 1,000 one-time credits free, then 2,000 to 20,000 credits a month for $49 to $299

Competitor pages count toward your page limit, and extra pages cost $15 a month each on Business. Listening is a custom-priced add-on. Dashboard plans come with a 14-day free trial and no card. The MCP-only plans are data access for AI agents, where one credit equals one day of account metrics or one post with full details.

Channels

ChannelsViralFarmSociality.io
InstagramYesYes
FacebookYesYes
TikTokYesYes
X (Twitter)Yes1No2
LinkedInYesYes
PinterestYesNo
YouTubeYesYes
ThreadsYesNo
BlueskyNoNo
Google Business ProfileNoNo
RedditNoNo
MastodonNoNo
WordPressYes3No
TelegramNoNo
  1. 1.ViralFarm, X (Twitter): Plain posts on every plan; posts with a link need a paid plan (30, 90 or 150 a month).
  2. 2.Sociality.io, X (Twitter): X shows up in MCP analytics data, but the dashboard does not publish to X.
  3. 3.ViralFarm, WordPress: Blog posts.

Publishing

PublishingViralFarmSociality.io
Schedule postsYesYes
Publish nowYesYes
Calendar viewYesYes
DraftsYesYes
One post to many channelsYesYes
Per-channel captionsYesYes1
Carousels / multi-image postsYesYes
Video posts (Reels, TikTok, Shorts)YesYes2
Instagram StoriesYes3Yes
Bulk schedulingYesNo4
Recurring / evergreen queueNoNo
  1. 1.Sociality.io, Per-channel captions: "Tailored posts for each social network" on every plan.
  2. 2.Sociality.io, Video posts (Reels, TikTok, Shorts): Reels, YouTube Shorts and TikToks.
  3. 3.ViralFarm, Instagram Stories: Instagram Stories, plus Instagram trial reels and TikTok send-to-drafts.
  4. 4.Sociality.io, Bulk scheduling: No CSV or bulk upload found.

Features

FeaturesViralFarmSociality.io
Post from Claude / ChatGPT (MCP)Yes1Limited2
Public APIYes3Limited4
AI caption & post writingYesNo5
AI-designed carousels & graphicsYes6No
Viral post templatesYes7No
AnalyticsNoYes
Social inbox (comments & DMs)NoYes
Team approvalsNoLimited8
Link in bioNoNo
Free planYes9Limited10
Free trialLimited11Yes
Mobile appNo12Yes
Self-hostable / open sourceNoNo
  1. 1.ViralFarm, Post from Claude / ChatGPT (MCP): Every plan, including Free: 1 API key on Free, then 3, 10 or unlimited.
  2. 2.Sociality.io, Post from Claude / ChatGPT (MCP): Sociality MCP reads account, post and competitor analytics; it does not create or schedule posts.
  3. 3.ViralFarm, Public API: Same API keys as the MCP server, on every plan.
  4. 4.Sociality.io, Public API: Enhanced API for publishing and data is listed on Enterprise only.
  5. 5.Sociality.io, AI caption & post writing: No in-app AI caption writer found on the product pages or changelog.
  6. 6.ViralFarm, AI-designed carousels & graphics: Slideshows, carousels and Pinterest pins from a link, topic or text; uses AI credits (slideshow 4, pin 1).
  7. 7.ViralFarm, Viral post templates: Templates modeled after posts that went viral.
  8. 8.Sociality.io, Team approvals: Assign-and-approve workflows start on Business.
  9. 9.ViralFarm, Free plan: 2 channels and 20 published posts a month, no credit card.
  10. 10.Sociality.io, Free plan: The free MCP-only Starter tier gives 1,000 one-time data credits, with no dashboard or publishing.
  11. 11.ViralFarm, Free trial: 7-day trial of Pro or Premium for first-time subscribers.
  12. 12.ViralFarm, Mobile app: Works in the mobile browser.

Yes Limited: higher plans only, a paid add-on, or restricted (see the numbered notes) No: not offered, or not documented anywhere we checked

Which one should you choose?

Choose ViralFarm if…

  • You post to X, Pinterest or Threads, or publish a WordPress blog. ViralFarm schedules all of them from one calendar alongside Instagram, Facebook, LinkedIn, TikTok and YouTube; Sociality.io's dashboard publishes to none of them.
  • You want your AI agent to schedule and publish, not only read analytics. ViralFarm's MCP server and REST API let Claude, ChatGPT or Cursor upload media and schedule posts across every channel, on every plan, even Free; Sociality MCP is read-only data, and publishing stays in its dashboard.
  • You schedule in batches on a small budget. ViralFarm has bulk scheduling and unlimited posts on paid plans at $12, $29 or $39 a month, with a free plan to start; we found no bulk upload in Sociality.io, whose dashboard starts at $83 a month billed yearly.
  • When you need posts to schedule, ViralFarm makes them. It generates TikTok and Instagram slideshows, carousels and Pinterest pins on templates modeled after posts that went viral; we found no in-app AI writer or designer in Sociality.io.

Sociality.io may suit you if…

  • Competitor benchmarking is central to your work. Sociality.io tracks competitor pages, content and ad activity next to your own analytics.
  • You want an AI agent to analyze your own and competitor performance through MCP, on a credit plan that does not need the dashboard.
  • You need a unified inbox with saved replies, sentiment and assignments, plus a mobile app for approvals on the go.

Frequently asked questions

Is ViralFarm better than Sociality.io?

For creators and small teams, yes. ViralFarm publishes to X, Pinterest and Threads, which Sociality.io does not, includes bulk scheduling, and lets your AI agent schedule and publish through MCP. It can also design posts when your queue runs low. Sociality.io fits better if your work centers on analytics and competitor benchmarking.

Is ViralFarm cheaper than Sociality.io?

Yes, for publishing. Sociality.io's dashboard plans are Pro at $83 a month and Business at $166 billed yearly ($99 and $199 month to month), with Enterprise priced on request. Its MCP-only plans start free and run from $49 to $299 a month, but include no dashboard or publishing. ViralFarm has a free plan, and its paid plans cost $12, $29 or $39 a month, with 3, 8 or 15 channels.

Can Sociality MCP publish posts from Claude or ChatGPT?

No. Sociality MCP gives Claude, ChatGPT and other agents read access to account, post and competitor data for analysis and reporting; publishing happens in the dashboard. ViralFarm's MCP server and REST API let your agent upload media and schedule or publish posts across every channel, and posts your own agent writes use no ViralFarm credits.

Which networks does each tool support?

Both publish to Facebook, Instagram, LinkedIn, TikTok and YouTube, including Reels, Shorts, Stories and carousels. ViralFarm adds X, Pinterest, Threads and blog posts to WordPress, which Sociality.io's dashboard does not publish to.

Does Sociality.io have a free plan or trial?

Its dashboard plans come with a 14-day free trial and no credit card, and the MCP-only Starter tier is free with 1,000 one-time data credits but no publishing. ViralFarm has a free plan that publishes to 2 channels, with 20 posts a month and no credit card.

Which tool creates posts with AI?

ViralFarm. Its AI generates slideshows, carousels and pins on viral templates that you can edit and schedule. Sociality.io's AI focus is on data: its MCP lets your own AI tools analyze performance and competitors.

How we compared

We read each tool's public pricing page, feature pages and help center and recorded what every plan includes. Yes means the feature is available as described. Limited means it is only on higher plans, sold as an add-on, or restricted in a way the numbered note explains. No means it is not offered, or we found no documentation of it. ViralFarm's column lists only features that are live in production today.

Sociality.io sources · checked October 9, 2026

  1. sociality.io/pricing
  2. sociality.io/dashboard
  3. sociality.io/mcp
  4. sociality.io/social-media-publishing
  5. sociality.io/social-media-api
  6. sociality.io/whats-new
  7. apps.apple.com/us/app/sociality-io/id1572064828

ViralFarm sources

  1. myviral.farm/pricing
  2. myviral.farm/mcp

Try ViralFarm free

Schedule and publish to every channel from one calendar, or let your AI agent do it for you.

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