API/MCPPricing
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ViralFarm vs Hopper HQ: features, pricing and channels

Why creators and small teams pick ViralFarm over Hopper HQ: what each costs, where it publishes and what it does for you.

Last checked October 2026

Scheduler + AI agents

ViralFarm is your agentic social media scheduler

Plan and publish to every channel from one calendar, or let Claude and ChatGPT schedule for you through our MCP server and API.

Start for $0No credit card required
Works withClaudeChatGPTCursor

At a glance

ViralFarm

Your agentic social media scheduler: plan and publish to every channel from one calendar, or let your AI agent schedule for you.

ViralFarm is your agentic social media scheduler built for creators and small teams. Schedule and publish to TikTok, Instagram, Pinterest, LinkedIn, Threads, Facebook, YouTube and X, plus blog posts to WordPress, from one calendar and queue. Write once and tailor the caption for each channel, bulk-schedule a week of posts in one go, publish now or save drafts, and post every format that matters: Reels, Stories, carousels, Shorts, Instagram trial reels, TikTok drafts and long posts for X Premium accounts. When the queue runs low, ViralFarm can fill it with slideshows, carousels and pins built on templates modeled after posts that went viral.

What sets ViralFarm apart is that it is built for AI agents. Its MCP server and REST API let Claude, Claude Code, ChatGPT, Codex, Cursor, Windsurf and any MCP client schedule and publish for you on autopilot: upload your photos and videos, post them across every channel on a schedule you describe in plain words, or run one of the preset viral templates to create the post first. Agent access is included on every plan, even Free, and posts your agent writes use no ViralFarm credits.

Best for: Creators, founders and small teams who want one calendar for every channel, run by hand or by their AI agent

  • Schedule to 8 networks + WordPress
  • Bulk scheduling + calendar
  • MCP + API on every plan
  • Free plan, no credit card
Start free

Hopper HQ

A visual-first scheduler for Instagram and other networks, priced per connected account.

Hopper HQ is a UK-based scheduler built around batch planning: a drag-and-drop grid planner, bulk and CSV upload, and auto-publishing to Instagram, Facebook, TikTok, Threads, X, Bluesky, LinkedIn, Pinterest and YouTube Shorts. You pay per connected account, and both plans include unlimited posts, AI captions, a link-in-bio page and mobile apps. It has no social inbox, public API or MCP server.

Best for: Small businesses and creators who batch-plan Instagram content

Pricing and plans

ViralFarm

  • Free$0

    2 channels, 20 published posts a month, no credit card

  • Starter$12/mo

    3 channels, unlimited posts, 150 AI credits a month

  • Pro$29/mo

    8 channels, unlimited posts, 400 AI credits a month

  • Premium$39/mo

    15 channels, unlimited posts, 1,000 AI credits a month

Free plan with no credit card. Paid plans billed monthly; Pro and Premium include a 7-day trial for first-time subscribers.

Hopper HQ

  • Grow$5/account/mo

    Billed yearly ($6 month to month). 1 user, unlimited posts, AI assistant, link in bio, mobile apps

  • Scale$10/account/mo

    Billed yearly ($12 month to month). Unlimited users, team permissions, post approvals

The price is multiplied by the number of social accounts you connect, so 5 accounts on Grow cost $25 a month billed yearly or $30 month to month. Hopper HQ quotes a 15% saving for yearly billing. There is no free plan. The 14-day free trial asks for card details at signup and charges when it ends unless you cancel.

Channels

ChannelsViralFarmHopper HQ
InstagramYesYes
FacebookYesYes
TikTokYesYes
X (Twitter)Yes1Yes
LinkedInYesYes
PinterestYesYes
YouTubeYesLimited2
ThreadsYesYes
BlueskyNoYes
Google Business ProfileNoNo
RedditNoNo
MastodonNoNo
WordPressYes3No
TelegramNoNo
  1. 1.ViralFarm, X (Twitter): Plain posts on every plan; posts with a link need a paid plan (30, 90 or 150 a month).
  2. 2.Hopper HQ, YouTube: Sold and documented as YouTube Shorts scheduling.
  3. 3.ViralFarm, WordPress: Blog posts.

Publishing

PublishingViralFarmHopper HQ
Schedule postsYesYes
Publish nowYesYes
Calendar viewYesYes
DraftsYesYes
One post to many channelsYesYes
Per-channel captionsYesYes1
Carousels / multi-image postsYesYes2
Video posts (Reels, TikTok, Shorts)YesYes3
Instagram StoriesYes4Limited5
Bulk schedulingYesYes6
Recurring / evergreen queueNoNo
  1. 1.Hopper HQ, Per-channel captions: Split Captions: a separate caption per platform in one post.
  2. 2.Hopper HQ, Carousels / multi-image posts: Instagram and TikTok carousels.
  3. 3.Hopper HQ, Video posts (Reels, TikTok, Shorts): Reels, TikTok, Facebook Reels and YouTube Shorts.
  4. 4.ViralFarm, Instagram Stories: Instagram Stories, plus Instagram trial reels and TikTok send-to-drafts.
  5. 5.Hopper HQ, Instagram Stories: Help center says Stories auto-post; the auto-post feature page says they use a mobile reminder. No Facebook Stories.
  6. 6.Hopper HQ, Bulk scheduling: Bulk media upload and a CSV importer.

Features

FeaturesViralFarmHopper HQ
Post from Claude / ChatGPT (MCP)Yes1No
Public APIYes2No3
AI caption & post writingYesYes4
AI-designed carousels & graphicsYes5No6
Viral post templatesYes7No8
AnalyticsNoLimited9
Social inbox (comments & DMs)NoNo10
Team approvalsNoLimited11
Link in bioNoYes
Free planYes12No
Free trialLimited13Yes14
Mobile appNo15Yes
Self-hostable / open sourceNoNo
  1. 1.ViralFarm, Post from Claude / ChatGPT (MCP): Every plan, including Free: 1 API key on Free, then 3, 10 or unlimited.
  2. 2.ViralFarm, Public API: Same API keys as the MCP server, on every plan.
  3. 3.Hopper HQ, Public API: No public API documented on the site or help center.
  4. 4.Hopper HQ, AI caption & post writing: Caption generator, Text Transform and hashtag generator on both plans.
  5. 5.ViralFarm, AI-designed carousels & graphics: Slideshows, carousels and Pinterest pins from a link, topic or text; uses AI credits (slideshow 4, pin 1).
  6. 6.Hopper HQ, AI-designed carousels & graphics: AI image upscaling and a manual image editor; no AI-generated graphics.
  7. 7.ViralFarm, Viral post templates: Templates modeled after posts that went viral.
  8. 8.Hopper HQ, Viral post templates: Saved captions and a caption library, not post templates.
  9. 9.Hopper HQ, Analytics: Instagram, Facebook, LinkedIn and X documented; TikTok, Pinterest and YouTube analytics listed as unsupported.
  10. 10.Hopper HQ, Social inbox (comments & DMs): Help center lists the social inbox as a feature request.
  11. 11.Hopper HQ, Team approvals: Team permissions and post approvals on Scale only.
  12. 12.ViralFarm, Free plan: 2 channels and 20 published posts a month, no credit card.
  13. 13.ViralFarm, Free trial: 7-day trial of Pro or Premium for first-time subscribers.
  14. 14.Hopper HQ, Free trial: 14 days, card required at signup.
  15. 15.ViralFarm, Mobile app: Works in the mobile browser.

Yes Limited: higher plans only, a paid add-on, or restricted (see the numbered notes) No: not offered, or not documented anywhere we checked

Which one should you choose?

Choose ViralFarm if…

  • Your AI agent can run the schedule. ViralFarm's MCP server and REST API let Claude, ChatGPT, Cursor or your own code upload media and schedule or publish across every channel from a plain-language request, on every plan. Hopper HQ lists neither.
  • You connect many accounts. Hopper HQ charges per account, so 8 accounts on Grow cost $48 month to month, while ViralFarm Pro covers 8 channels for $29 and Premium covers 15 for $39.
  • You want to try it without a card. ViralFarm's free plan needs no credit card; Hopper HQ has no free plan, and its trial asks for card details at signup.
  • When you need posts to schedule, ViralFarm designs them. It generates slideshows, carousels and Pinterest pins from a link, topic or pasted text, on templates modeled after posts that went viral; Hopper HQ's AI writes captions and hashtags and leaves the visuals to you.

Hopper HQ may suit you if…

  • You manage one or two accounts and want the smallest bill. Hopper HQ Grow is $5 a month per account billed yearly, with unlimited posts.
  • You plan Instagram visually and want a drag-and-drop grid preview before anything goes live.
  • You post to Bluesky, which ViralFarm does not support, or want mobile apps alongside your scheduler.

Frequently asked questions

Is ViralFarm better than Hopper HQ?

For creators and small teams, yes. ViralFarm lets Claude and ChatGPT schedule and publish through its MCP server and REST API, covers 8 channels for $29 a month instead of charging per account, and starts free with no card. It can also design slideshows, carousels and pins when your queue runs low. Hopper HQ fits better if you run one or two Instagram-focused accounts and want a visual grid planner.

How much does Hopper HQ cost in 2026?

Hopper HQ charges per connected social account. Grow is $6 per account a month, or $5 billed yearly, for 1 user. Scale is $12 per account a month, or $10 billed yearly, and adds unlimited users and post approvals. ViralFarm is priced by plan instead: free, then $12 for 3 channels, $29 for 8 and $39 for 15.

Does Hopper HQ have a free plan?

No. Hopper HQ has a 14-day free trial and takes card details at signup. ViralFarm has a free plan with 2 channels and 20 published posts a month, and no credit card is needed.

Does Hopper HQ have an API or MCP server?

Hopper HQ does not list a public API or an MCP server on its site or help center. ViralFarm's MCP server and REST API let Claude, ChatGPT, Cursor and any MCP client upload media and schedule or publish posts across every channel, and posts your own agent writes use no ViralFarm credits.

Can Hopper HQ make carousels with AI?

Not on its own. Hopper HQ's AI writes captions, turns notes into posts and suggests hashtags, and it can upscale images, but you still design the carousel yourself. ViralFarm generates TikTok and Instagram slideshows, carousels and Pinterest pins on viral templates, and lets you adjust slides, brand colors and fonts.

Which networks does Hopper HQ support?

Instagram, Facebook, TikTok, Threads, X, Bluesky, LinkedIn, Pinterest and YouTube Shorts. ViralFarm publishes to TikTok, Instagram, Pinterest, LinkedIn, Threads, Facebook, YouTube and X, plus blog posts to WordPress, but not to Bluesky.

How we compared

We read each tool's public pricing page, feature pages and help center and recorded what every plan includes. Yes means the feature is available as described. Limited means it is only on higher plans, sold as an add-on, or restricted in a way the numbered note explains. No means it is not offered, or we found no documentation of it. ViralFarm's column lists only features that are live in production today.

Hopper HQ sources · checked October 9, 2026

  1. hopperhq.com/pricing
  2. hopperhq.com
  3. hopperhq.com/features/cross-posting
  4. hopperhq.com/features/auto-post
  5. help.hopperhq.com/en/articles/6704789-hopper-hq-subscriptions
  6. help.hopperhq.com/en/articles/1130927-add-and-remove-accounts-from-your-plan
  7. help.hopperhq.com/en/articles/1110247-why-do-i-need-to-give-card-details-for-a-free-trial
  8. help.hopperhq.com/en/articles/8120255-youtube-shorts-scheduling
  9. help.hopperhq.com/en/articles/7983874-instagram-stories
  10. help.hopperhq.com/en/articles/10729772-split-captions
  11. help.hopperhq.com/en/articles/11641152-ai-tools-overview-how-hopper-hq-helps-you-create-faster
  12. help.hopperhq.com/en/articles/5268250-hopper-hq-analytics
  13. help.hopperhq.com/en/articles/9875920-can-i-access-my-tiktok-analytics
  14. help.hopperhq.com/en/articles/9865209-can-i-manage-my-social-inbox-with-hopper-hq
  15. help.hopperhq.com/en/articles/8291614-post-approvals

ViralFarm sources

  1. myviral.farm/pricing
  2. myviral.farm/mcp

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Schedule and publish to every channel from one calendar, or let your AI agent do it for you.

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